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Draftfcb Ulka Interactive gets Sudarshan Sudevan on board as creative head-digital

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MUMBAI: Draftfcb Ulka Interactive has got on board Sudarshan Sudevan as creative head-digital. ‘Sudi‘ as he is fondly known in the industry started his career as a cartoonist and before venturing into the digital space. His 13 year plus experience across over 100 brands in various categories makes him a digital veteran. His deep understanding of the digital space has led to many interesting discoveries about the different palates of internet users. He would be creatively reporting to Draftfcb Ulka Interactive‘s national creative director KS Chakravarthy (Chax) and functionally to senior VP Satish Ramachandrandran.

Sudi is one of the few creative heads who has hands-on experience of working on different projects. Prior to this appointment he has been associated with firms like Hungama, B.C Webwise and Isobar creating several innovative campaigns, applications and web development, of which several have won awards like Abbys, Emvies, Imda‘s, Yahoo big chair etc.

A food lover and an avid traveler, in his free time Sudi loves to visit new places, meet new people and share new ideas. "I was in awe of Ambi and Chax, and their affinity to explore more; that made me want to try this opportunity. I hope to add my experience and expertise to this wonderful agency, and endeavour to make Draftfcb Ulka one of the fore runners in the digital space in India. It‘s an honour to work with one of the legends of the industry - Chax and to be a part of such a renowned agency" said Sudarshan Sudevan.



Commenting on Sudi‘s appointment, Satish Ramachandran said, "At Draftffcb Ulka we always believe in integrated digital solutions; towards this we have been consistently investing in talent and technology to ensure we are ahead of the curve. Sudi is a perfect addition to the team with his passion and experience in the space."



Here is what Draftfcb Ulka‘s national creative director Chax, had to say "Sudi is truly a product of the digital age, as passionate about technology as he is about ideas. With him at the helm of our very talented digital team, we look forward to an even tighter integration of our mainline and digital teams."

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