MUMBAI: Sachin Das Burma has joined the Delhi office of Draftfcb Ulka Advertising as group creative director. He comes in from JWT Delhi where he was the vice president, creative. He has also worked with agencies like Contract and Bates.

Draftfcb Ulka Advertising national creative director K S Chakravarthy (Chax) said, "Sachin is a natural-born big ideas guy who enjoys working on big, challenging brands as much as he enjoys doing fun creative stuff. I am confident he will effortlessly fit into our high quality team in Delhi, and help drive our creative agenda."

Draftfcb Ulka Advertising, Delhi COO Sanjay Tandon said, "In Sachin, beyond the competence, I see values that are dear to us - stability, team work & desire for excellence. He joins the senior team to push us faster towards where we want to go…creating game changing ideas that Build BrandWealth."

Burma said, "I have always liked the Draftfcb Ulka way of thinking and wanted to become a part of a team that cherishes common values."

Referring to Arvind Wable, advisor to the Board, Burma stated: "Arvind‘s long term belief in a ‘happy people culture‘ and its effect in building a strong business for over 20 years, was a convincing factor in my decision. And being hired by Chax was indeed a high."

He comes to the team having built his credentials across several marquee brands like Hero, Airtel, Nokia, Pepsi, Timex, GSK and Dabur and having earned recognition at all premiere advertising forums like Effies, Goafest and D&AD.