DQE appoints Sun-Mate as global toy partner for The Jungle Book

MUMBAI: DQ Entertainment International (DQE) has appointed global toy manufacturer Sun-Mate Corporation to be the master global toy partner for the new 3D, CGI international animated TV series, The Jungle Book.

As the appointed global master toy partner, Sun-Mate will design and manufacture a large variety of toys for the new The Jungle Book including play sets, figurines, plush, electronic toys, walkie-talkies, role-play and outdoor adventure sets.

Sun-mate will preview the new toy line at the forthcoming 2013 Hong Kong Toy Fair, New York Toy Fair and Nuremberg Toy Fair events, as part of their initial global sales launches for the brand. The Company will also announce, in the near future, key appointments for regional distributors in conjunction with the new series’ growing popularity internationally.

DQ Entertainment International Chairman and CEO Tapaas Chakravarti said, “We are happy to leverage on the strengths of our partners, Sun-Mate Corporation in bringing a wide variety of toys and collectibles to Jungle Book fans globally. With the immense success of the first season of The Jungle Book, we are now poised to receive maximum traction on the licensing of this much loved brand as we are on the verge of launching the second season of this series."

"The Jungle Book, new 3D, CGI animated series, is a phenomenal success internationally. With current international broadcasters anxiously anticipating the second season and additional broadcast partners being added all the time, our expansion into the international marketplace is well-timed. Our global toy distribution plans will seek to satisfy the growing demand for toys by young fans and their parents everywhere who have come to love these celebrated characters even further," Sun-Mate Corporation President Rami Ben-Moshe added.

The deal follows Sun-Mate’s appointment, earlier this fall, by SMC Entertainment Group, INC (SMC) to be the North American master toy licensee for the brand. SMC holds the North American rights for home entertainment, licensing, merchandising and promotional rights for the new 3D CGI animated TV series brand.

SMC also secured the master toy rights for “The Jungle Book” for Australia and New Zealand and all licensing and merchandising for South Africa. DQ Entertainment (DQE) is the producer and global rights owners of new “The Jungle Book” animated TV series.

The Jungle Book, new 3D, CGI animated series, is airing in 165 countries across the globe, and currently has over 100 licensees worldwide in key categories of publishing, gaming, digital, apparel, accessories, home furnishings, back-to-school, games, puzzles, HBA, confections, amusement, Halloween and seasonal products.

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