MUMBAI: Real estate major DLF has selected Scarecrow Communications as its creative agency for some of its residential products across India following a rigorous pitch process. The Delhi office of Scarecrow will handle the account.

DLF, founded in 1946 by Raghuvendra Singh, currently has over 3000 acres of planned development in place. It is known for having developed Gurgaon into a major international sub city.
 
Scarecrow Delhi ECD Anindya Banerjee said, “It is a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”

Scarecrow Communications founder director Raghu Bhat added, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.”
 
Scarecrow Communications, one of the fastest growing full-fledged advertising agencies, provides creative, media, PR, digital and designing solutions, all under one roof.

Scarecrow Communications founder director Manish Bhatt added, “We have big plans for Scarecrow Delhi and this win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”

Scarecrow also handles brands such as Nestle, MVL Mobiles, Religare and BPCL.