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DKT India awards creative duties to Guava

MUMBAI: Guava Creative Solutions has bagged the creative duties for social marketing organisation, DKT India.


The account size is estimated to be Rs 250 million.


Pickle Lintas was the incumbent agency. The mandate was awarded without any formal pitch process.


Says Guava creative director Vikisha Mehta, ?Our mandate will be to reposition the company?s existing brands that include Zaroor condoms and Choice oral contraceptive pills.?


Mehta said besides a new condom brand, the company is also coming up with its first emergency oral contraceptive pill in October, and the agency will work on their launches.

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