MAM

Diwali ads - the new age way of storytelling

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/10/23/Diwali_ad1.jpg?itok=fWthbpyo

MUMBAI: The advertising sector has undergone an evolution over the years. The storytelling has matured, creatives have changed, and brands are experimenting with fresher and innovative ways to connect with their audience — on television, social media and digital.

A recent phenomenon is the ability of ads to get a product to sell while conveying bold, social messages. Ariel’s #ShareTheLoad, Google’s reunion or the recent Vicks transgender ad spearheaded the trend and managed to not only create an instant connect with the audience but also delivered powerful social messages as they created brand awareness subtly.

While Indians all over the world celebrated Diwali last week with much fanfare and glee, the creative minds at agencies had a hard task ahead of the celebration to create Diwali-targetted campaigns for their clients that are ‘out-of-the-box’ yet resonate with the brand’s identity.

This year, too, saw some striking ads. Some brands urged audiences to spend quality time with their family and loved ones while some stuck to social messages. Even though cynics cast aside these efforts terming them as duplicitous sales techniques, brands need praise for the human touch.

We have listed some of the best Diwali advertisements this year that went beyond the cliched lights, fireworks and sweets.

Lenovo: #GiftThemAFuture this Diwali

In a heartwarming campaign created by Lenovo India, ‘Gift them a future’ is a story about a retired banker who is struggling to keep himself busy by going to his office every day after retirement. His son, who is back home for Diwali gifts him a Lenovo notebook to start his entrepreneurial venture.

Nokia: #UniteForLove

Nokia mobile rolled out its first big cross-platform campaign ahead of the festive season. It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story. To everyone consumed by technology, it puts human relationships above everything else on occasions when it matters. The campaign created by Dentsu One India proposed that for a day, people spend quality time with their loved ones uninterrupted by phones. Put your phone in a gift box and give it to someone or just keep it aside as a gesture of committing your time—and you—to someone else, stressing on the philosophy of #UniteForLove

Ghadi Detergent: Is Diwali #SaareMaelDhoDaalo

Humans tend to fit strangers into stereotypical boxes that exist in our minds. Continuing with its “saare mael dho daalo” (let’s get rid of the dirty things) proposition, Ghadi detergent’s Diwali campaign urges us to look at everyone afresh without resorting to our biases. The film highlights how the appearance of a policeman in our homes brings doubts of many kinds. It makes us uncomfortable and we tend to get nervous and unsettled. Created by advertising agency ADK Fortune, the TVC shows a policeman visiting a family who are selling their electronic goods online and his interest in buying them.

Amazon prime video: Kahaaniyon wali Diwali

This ad asks the audiences to soak in the joy of storytelling with their loved ones. Storytelling is as old as civilisation. Some stories entertain while others stir up something inside you. This one is a sort of retelling of a conventional happy story — keeping the sweetness and warmth of a father and son’s relationship intact. It not only celebrates the art of weaving a tale, it also turns a simple exchange between a father and a son into a larger than life, wholesome experience; and brings it alive in a magical way.

Dainik Bhaskar: Sarthak Diwali

In its latest campaign for Diwali, Dainik Bhaskar urges people to give respect along with goods to those less privileged and our house help. The TVC shows a house maker handing out diyas, clothes, sweets and firecrackers to her house help on the day of Diwali. Later in the night, she visits her house help’s home to wish her a happy Diwali and hug her. The ad emphasises on a very important point that just giving gifts and sweets to them is not enough and we must also give them equal and enough love and respect.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/mindshare_0.jpg?itok=Q3itWdjr
Mindshare South Asia announces agency restructuring, key appointments

Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with intelligence and agility.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/parleg.jpg?itok=F1M9Cgq4
Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/timthumb-9.jpg?itok=d_k5pwSq
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/wat-consult.jpg?itok=n0UvViaJ
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Bajaj-Finserv.jpg?itok=9OIIR6-7
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Fossil.jpg?itok=Ao2FPVF8
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hero_0.jpg?itok=0JrQdfeF
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/suzuki-acess.jpg?itok=Mc8KL9qM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/mayori.jpg?itok=bgiVAIbZ
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories