MUMBAI: Divyapratap Mehta has joined Publicis Capital as chief strategy officer.

Mehta comes in from Grey India where he was vice-president, planning. Today is his first day at Publicis Capital.

Publicis Capital CEO Hemant Misra confirmed the news to indiantelevision.com.com.

Mehta started his career in the industry in 1995 with McCann Erickson as account manager. After a stint of five years at the IPG agency, he moved to Publicis’ Leo Burnett in 2004 where he donned the roles of account director.

He worked at Burnett for two years before shifting to TBWA as group account and planning director. A year later he moved to Low Lintas and Partners as regional planning director- vice president-South East Asia (Thailand, Indonesia, Vietnam and Malaysia). His next stop was Grey where he joined in 2010.

Mehta has developed expertise in FMCG/ CPG and consumer electronics across diverse markets with clients like Nestle, Unilever, Reckitt Benckiser, Coke, LG and Panasonic.