MUMBAI: The Walt Disney Company (India) has appointed Avinash Pant as executive director, marketing.

Pant will report in to Walt Disney Company (India) MD Mahesh Samat.

In his new role, Pant will be responsible for building the Disney brand by driving the company’s marketing strategy, coordinating all Disney business marketing efforts and providing leadership in developing key global and local franchises in India.

He will also oversee corporate communications as well as the creative design cell and live events functions. 
 
Pant moves in from Coca-Cola where he spent 14 years working across various functions and gained tremendous experience in marketing and in building brands. He also has experience in strategic marketing, category and brand management, innovation, media planning and buying, consumer activation and sales.
 
Samat said, "We are focused on building a family entertainment brand in India. Avinash will be charged with creating and maximizing opportunities for families to enjoy and connect with Disney’s creativity and content."

"India is one of the most exciting and rapidly changing markets in the world. This role represents an exciting opportunity to increase Disney’s brand presence here and connect with our consumers in a deeper, richer and more relevant way," Pant added.