Disney in deal with Sunteck Realty to launch co-branded apartments

MUMBAI: Disney Consumer Products India, the licensing & merchandising arm of The Walt Disney Company India, has done its first licensing deal in the real estate sector with Mumbai-based real estate company Sunteck Realty to launch Disney Inspired Homes in Goregaon, the Northern suburb of Mumbai.

Disney inspired homes will have Disney branded furnishing, home d?cor products, color palettes, bedding products, bath fittings and more to bring Disney experience for the family.

The project will also have Disney inspired kids recreational areas such as swimming pool, play zone, party and activity areas for kids to spend time with their family and to bond together.

Spread over 23 acres, the project ?Sunteck City? is being developed by Sunteck Realty at Goregaon West and has a developable area of six million Sq.ft of mixed development township.

The project is expected to generate a turnover of approximately Rs 100 billion to the company, the statement said.

?We are pleased to be working with Sunteck to offer Indian families an opportunity to bring a piece of Disney magic into their homes. Disney?s beloved characters and stories have inspired multiple generations of fans,? said Disney UTV MD Consumer Products, Retail and Publishing Roshini Bakshi.

?Our Disney Home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paint and bath accessories. We look forward to bringing more Disney inspired home environments and d?cor to kids and families in India.?

This is the second major licensing deal between a media brand and a real estate company.

In 2010, Nirmal Limited, India?s leading Real Estate Company, had entered into an exclusive licensing agreement with Discovery Enterprises International (DEI) - a division of Discovery Communications, to develop Discovery-branded residential apartments, offices spaces and lifestyle clubs.

The deal gives Nirmal an exclusive use of the Discovery brand for the Indian market over the next 10 years. All projects under the Nirmal ? Discovery tie-up will be green initiatives which will be Discovery certified.

Sunteck Realty chairman and MD Kamal Khetan said, "Our association with Disney in Mumbai helps us differentiate our offering from the other players in the market and breaks through the clutter to offer families their dream home. We are excited to be the first ones to bring Disney inspired homes to India."

?This association with Walt Disney reiterates our commitment to deliver niche living spaces to discerning customers. It is our endeavor to build dream homes and create an exciting atmosphere for families to raise their kids. Sunteck City will form a conducive and holistic environment that entails living beyond residencies," he added

DCP India is focusing on broadening its distribution by expanding product reach beyond large cities through existing licensees and ?direct to retail? relationships. It is working with over 85 licensees across categories, with its products available across 100,000 different retail formats in India.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories