Disney, CNN and MTV among top social brands in 2009: study

MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by Vitrue.

Vitrue‘s composite index comes from an analysis of online conversations on a number of social networks, blogs, micro-blogs and photo and video sharing sites. The company said that it established the ranking to bring credibility to the space and illustrates to marketers how much interest engulfs their brands.
Disney, which in 2008 ranked fourth, jumped to second place in Vitrue‘s ranking, while CNN dropped from second to third. MTV moved up to fourth from eighth a year ago.

For the second year running, iPhone set the social media pace. Rounding out the top 10, the NBA is fifth followed by iTunes, Wii, Appel, Xbox and Nike. 
Said Vitrue CEO Reggie Bradford in a statement, "Congratulations to the 100 brands who made the list and the many other who did not, but are also pushing the envelope and opening up their brands to become even more social.

"2009 was the year social media become part of the marketing mix and 2010 will prove to be an even more exciting year as marketers of all types innovate and allow more consumer interaction with their brands and assets."
Other media and telecommunications companies that earned a spot on Vitrue‘s 2009 list are Sony, ESPN, CBS, ABC, Turner, Verizon, Fox News, NBC, Sprint, AT&T, VH1, Hulu and Comcast.

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