MUMBAI: Discovery has announced a 12-month sponsorship deal with Nissan Motor in Australia.

The partnership, an exclusive in the auto category in Australia, will feature Bear Grylls, host of Discovery Channel’s series Man Vs Wild, in a variety of campaign activities to promote the Nissan X-Trail.

Discovery Networks Asia-Pacific senior VP, GM – Australia and New Zealand Mandy Pattinson said, “This unprecedented partnership is a natural fit as Bear Grylls, who is extremely popular with our Australian audience, is the very embodiment of the Nissan X-Trail’s brand attributes. Through his series MAN VS WILD, Bear captures the spirit of exploration, endurance, adventure, and the strength of the human spirit.”

Nissan executive GM Tim Stuckey said, “Nissan is very excited to be working with Bear Grylls while he’s in Australia. Nissan X-Trail will always be about the great outdoors and ‘living life.’ The Nissan X-Trail is a capable and practical SUV that can take what the life outdoors throws at it so the association with Bear Grylls is a perfect synergy.”

Grylls is currently in Australia to launch the Australian episodes of the show, where he ventured into some of the world’s most treacherous terrain in the Northern Territory and the Torres Strait.