MUMBAI: Cadbury has entrusted social media duties for its wafer chocolate brand Perk to online marketing company Digit 9.0. The agency already handles Cadbury‘s bubblegum brand Bubbaloo.

Digit 9.0‘s earlier work with Cadbury helped them clinch the account.

The online communication will be centered around the young generation and will involve trending youth topics. The agency also plans to cash in on the mega sporting event - the Olympics for its brand communication strategy online.

Digit 9.0 is a part of Nine Winds Media and provides services of website design and development, social media optimization, online advertising and content creation. Some of the brands in its portfolio are confectionary brand Ravalgaon, Shemaroo, Godrej, Reliance Big Pictures, Moserbaer and Balaji Telefilms.