MUMBAI: Tushar Dhingra has joined Sandeep Goyal‘s Mogae Media as chief delights officer.

Dhingra moves in from Big Cinemas where he was working as COO.

Based at Mogae‘s headquarters in Delhi, Dhingra will look after the entire discounts-deals-delights space at Mogae.

Mogae Media executive director Tanya Goyal said, "Tushar has had 16 years of experience in retail, hospitality, media and entertainment industries. He is the right kind of person to lead our new initiative in mobile-commerce. He is treading virgin territory but with his kind of background, forging alliances, finding delightful deals and great-value propositions for customers should be easy."

"Mobile is the new frontier for consumer delight 24X7 and the coming in of location based services will only enhance the targeting. I am looking forward to pioneering this new space at Mogae," Dhingra added.

He has worked with PVR as the CMO before joining Big Cinemas. Prior to that, he has also worked with Warner Bros and Taj Hotels.

Mogae Media is the new mobile monetisation venture launched recently by Sandeep Goyal, former JV partner of Dentsu in India.