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Dhingana launches an ad platform

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MUMBAI: Dhingana, a social music streaming service provider, is launching an advertising platform that aims to help brands reach the Indian population around the world.

The company has got Facebook?s product director of advertising and the creator of Google?s AdSense Gokul Rajaram on its advisory board.

Dhingana CEO Snehal Shinde said, ?Globally, over 11 million Indian music fans listen to their favourite music on Dhingana. We believe that this is a great motivation for brands looking at innovative avenues to reach out to them. This led us to develop a highly intuitive advertising platform.?

Dhingana COO Swapnil Shinde added, ?We?re thrilled to have Gokul on board. He has extensive experience in creating user-friendly and highly profitable experiences for social and mobile platforms. His experience will be invaluable as we expand the service to reach more users.?

?The streaming market in India is growing at an unprecedented rate, offering myriad opportunities to consumers and brands. With more than 7 million active users on iOS, Android, BlackBerry, and Nokia devices, Dhingana has also been quick in tapping the huge impact that mobile is making in India,? Rajaram said.

Prior to joining Facebook, Rajaram had spent around five years at Google?s Adsense as the product management director. He had also ran a startup, Chai Labs, that was later bought out by Facebook

Dhingana is offering a number of ad formats and aims to help target ads based on factors like music genre, platform, geo-location, and audience demographics.

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