MUMBAI: DHFL Pramerica Life Insurance was felicitated as the Marketeer of the Year 2017 at the 2nd Annual Insurance India Summit and Awards 2017 for delivering a full mix Marketing program for Dengue Shield. The award recognizes DPLI’s performance on key parameters such as creativity, strategy and financial Gains. The awards were adjudicated by a panel of esteemed veterans from the Industry, regulator, institutes and industry bodies. Nomination and selection process was managed by KPMG and witnessed participation from organizations across life and non life players.

Dengue Shield is DPLI’s first foray into a fully online,digitally enabled offering that covers Dengue Hospitalization expenses starting at a premium of as low as Re. 1/day. Dengue Shield can be bought online without any documents in under five minutes. Even at the time of claim, no detailed bills are sought.

The sharply segmented Marketing approach covered Social, digital & traditional media platforms to create awareness & address differentiated consumer mindsets towards Dengue Shield. The product campaign had an eclectic a mix of print, outdoors & social media targeting tools to reach out to digitally savvy customers in the age band of 30-45 years in top 30 targeted cities.

To amplify Dengue Shield in its launch year, DPLI had also conceptualized #HumvsDengue campaign - a joint initiative between The District Administration, The Health Department, The Education Department, MCG, HUDA, The Corporate Sector, The Indian Red Cross Society, Hospitals, Academic Institutions and Citizens to keep Gurgaon safe from the menace of dengue.

DHFL Pramerica MD & CEO Anoop Pabby said, “The marketing campaign to create awareness for DHFL Pramerica Dengue Shield policy has been one of our biggest, well rounded, sharply segmented and well positioned efforts till date.”