DHFL launches 2nd edition of Behtar India campaign with Parineeti Chopra

MUMBAI: DHFL Pramerica Life Insurance Company has launched its Behtar India campaign. With this, the unique campaign catalysing progressive change towards a sustainable India has embarked on its second year. Launched last year, the campaign supports the community to step forward and help itself in achieving better health, hygiene and environment standards. The eight-month long campaign will focus on three main pillars–health, hygiene and environment (recycling).

‘Behtar India’ is a social innovation that rallies to get different segments of the society together to work towards making their cities cleaner, greener and healthier. The unique format not only supplements the government's efforts to provide promotive as well as preventive healthcare to the community, but also ensures quality curative healthcare and behaviour change in the fields of hygiene and environment.

Campaign ambassador and actress and Parineeti Chopra says, “It is important to spread the message of better health, hygiene and the importance of recycling within communities to make the world a better place to live in. It is a matter of great responsibility for me to take up this initiative and affect social change. I would like to congratulate DHFL Pramerica Life Insurance, the organisers of ‘Behtar India’ and Arnab Goswami - an influencer like him can bring about massive positive changes. I appeal to everyone to come forward and be a part of this campaign so that this message reaches to as many people as possible.”

DPLI MD and CEO Anoop Pabby mentions, “Through this campaign, we intend to bring together some of key sections of the society like schools, children, corporates and ordinary citizens under a unified platform. While for ‘Behtar Vatavaran’, we intend to inculcate recycling as a habit, starting with paper and e-waste, for ‘Behtar Swachhata’, we would identify a dirty public area in the city and clean it up and for ‘Behtar Swasthya’, we shall be spreading dengue awareness and also distribute dengue protection kits.”

The initiative is a contest for schools and students, a CSR and an employee engagement window for companies, social service for individuals, an amplification tool for the municipal corporations and for the under-privileged children, it is an opportunity to receive free health benefits.

Last year, the ‘Behtar India’ campaign reached out to 11,00,000+ students across 200+ cities and was able to plant 1,50,000 trees. Under the ‘Behtar Swasthya’ initiative, more than 59,000 Dengue protection kits were given out to under-privileged students

Latest Reads
Rohitash Srivastava named Planning Head, Ogilvy North

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit.

MAM Marketing MAM
Dentsu Impact launches new campaign for Mobiistar

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out the launch campaign for Mobiistar X1 Notch.

MAM Media and Advertising Ad Campaigns
FunFoods by Dr. Oetker attempts to make ‘Ghar Ka Khana’ more appealing

FunFoods by Dr. Oetker has launched a digital campaign titled #NothingLikeHomemade based on an everyday insight that children prefer ‘Bahar Ka Khana’ over ‘Ghar Ka Khana’.

MAM Media and Advertising Ad Campaigns
Facebook to bring stricter ad rules ahead of India's general election

Reuters has reported that Facebook Inc will be extending some of its political advertising rules and tools, for curbing election interference, to several countries including India ahead of the general elections. India will be electing the parliament this summer.

MAM Media and Advertising Ad Campaigns
Buzzoka launches Influencer Driven Instagram Ad Film Service

Buzzoka, India’s most disruptive influencer marketing company has forayed into Instagram-Ad films which will be led by Influencers.

MAM Marketing MAM
Scripbox promotes tax saver plan through new campaign

Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

MAM Media and Advertising Ad Campaigns
One Take Media Co introduces new logo

One Take Media Co (OTMC) is proud to announce the launch of the new logo as part of the ongoing evolution of our company.

MAM Marketing MAM
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories