Deutsch LA to handle Volkswagen's creative account in US

Deutsch LA to handle Volkswagen's creative account in US

MUMBAI: Volkswagen of America has appointed Deutsch LA as its new advertising agency for the US market.

In its new capacity, Deutsch LA will have full advertising responsibility for the Volkswagen brand and its family of products. Effective 1 November, Deutsch LA will replace Crispin Porter + Bogusky of Miami, which has served as agency of record since 2005.

Said Volkswagen of America VP marketing Tim Ellis, "Deutsch LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives. Of equal importance, they inspired us with a big, compelling and creative idea that will energise and motivate our passionate base as well as attract a broader group of people who have thus far not considered Volkswagen as a relevant choice."

As agency of record, Deutsch will be responsible for all national and retail advertising, including digital and experiential marketing.