MUMBAI: Mumbai-based design and communication studio Design Stack has been appointed as the creative agency for the Disney network of channels.

The agency will handle the entire gamut of off-air publicity and promotional campaigns for the Disney Channel, Disney XD and Hungama TV.

Earlier Design Stack had handled the creative duties for Disney Channel‘s Shooting Stars, a nationwide talent hunt in 2011.

Walt Disney Television International India marketing director Bikram Duggal said, "The Disney Network is committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects."

MDesign Stack partner Priyanka Bhasin added, "We‘ve all grown up with Disney as a part of our childhood and it‘s a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India."

Design Stack was founded in 2004 by Priyanka Bhasin and Anoop Patnaik as a branding and strategic design studio located in Mumbai.

Design Stack partner Anoop Patnaik said, "The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it‘s a fitting partnership."

The firm has a diverse range of clients Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India and Sahara Housing and Infrastructure.