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DeOleo brings Vizeum on board as media partner

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MUMBAI: DeOleo, the maker of Figaro olive oil brand, has awarded its media duties to Aegis? Vizeum India.

Vizeum?s responsibility will be to strategise the media plan in a way that the relevant consumers are exposed to the communication in an impactful manner.

DeOleo marketing director - emerging consumer markets Jeroen Floris said, "We have a relationship with Vizeum in some of the world markets. Vizeum India has its own established credentials as well for us to entrust them with our marketing resources. We look forward to working with Vizeum to take our existing brands to greater heights as well as launch newer ones as appropriate."

Vizeum managing director - Indian subcontinent S Yesudas said, "We are delighted with the news of DeOleo expanding the relationship horizons with Vizeum. This business will be handled out of our Mumbai office."

The agency announced on 11 September that it has won the media business for C.R.I. Pumps, a new entrant in the Coimbatore market making the DeOleo win its second triumph in the week.

DeOelo is a global food company, headquartered at Madrid in Spain with brands like Carbonell (olive oil and table olives). In India, the company is present through its olive oil brand Figaro.

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