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Dentsu Webchutney to handle creative for Goomo

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MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney?s Mumbai office.

Goomo.com is a new player in the already complex online travel agency category. While Denstu Webchutney?s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand?s positioning and awareness. The agency will work closely with Goomo?s branding and marketing team.

Goomo CMO Gaurav Khurana says, "Goomo is a young and an aggressive challenger brand in this hyper-competitive market. For us, it was imperative to find a partner who not only understood us as a brand but also shared the same vigour as us. An agile and strategic partner who is ready to shake things up in the travel domain. Dentsu Webchutney, India?s number one digital agency with its expansive expertise in digital is our partner of choice. The driven team behind the name and the strong leadership makes it an ideal choice."

Dentsu Webchutney EVP and branch head Nishi Kant adds, ?It?s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It?s going to be a thrill-a-minute but we wouldn?t have it any other way. Both sides share a great rapport and we?re looking to partner together every step of the way as we prepare to change and challenge the norms of the category."

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