MAM

Dentsu set to bag Kingdom of Dreams' creative duties

MUMBAI: The Great Indian Nautanki Pvt Ltd has decided to head for a new creative and media agency, just ahead of the launch of its flagship property Kingdom Of Dreams on 12 July.
 
According to a highly placed industry source, the company will assign the creative duties for the project to Dentsu. GroupM, on the other hand, is tipped to bag the media account.


Earlier, The Great Indian Nautanki had got on board Mud Pie as its creative partner while ZenithOptimedia was the media partner.


The company plans to spend in the region of Rs 80 million to market and promote Kingdom Of Dreams till its launch. It has already spent approximately Rs 50-60 million on marketing and branding internationally across various tourist exhibitions.
 
The Great Indian Nautanki Pvt Ltd has earmarked Rs 200 million towards media and creative spent for the year and will primarily concentrate on the NCR region and the airports.
 

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