Dentsu Marcom wins Honda bikes creative duties

MUMBAI: Dentsu’s creative agency Dentsu Marcom has bagged the creative duties for Honda Motorcycle and Scooter India‘s CB Shine range of bikes, and the soon to be launched Dream Yuga. The win came on the back of a multi agency pitch.

The agency will now manage all the bikes launched under the brand ‘Dream’. A surce close to the development confirmed the news to

Currentl,y Honda’s Dio brand is handled by Grey while the CBR brand is with Dentsu Marcom.

Honda, which is based in Japan, operates in India through three business divisions - Honda Motorcycle & Scooter India (two-wheelers division), Honda Siel Cars India (manufacture of four-wheelers) and Honda Siel Power Products manufacture of the entire range of power products).

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