Dentsu Marcom bags creative mandate for Educomp's 'Smartclass'

MUMBAI: Dentsu India‘s flagship full service and fully integrated agency, Dentsu Marcom has won the creative mandate for the ‘Smartclass‘ brand of education company, Educomp Solutions that provides diversified education solutions. 
Said Educomp director k12 business and operations Abhinav Dhar, "We were looking for a passionate set of minds that could internalize our dream for the brand. Dentsu clearly demonstrated that it had the DNA to translate our vision for the brand into reality with its formidable credentials and more importantly its quick uptake of our aspirations."
Smartclass is a series of interactive educative tools or courses designed for schools, covering multiple subjects as per the school curriculum and delivered through simulations, animations and videos linked together by an involving narrative. It is currently being used in over 4500 schools across India.
Averred Dentsu India president Rajesh Aggarwal, "We are delighted to partner Educomp, a pioneer in the education sector for over more than a decade now. It‘s an exciting opportunity for us to communicate with parents and schools how technology, ethics and vision have been brought together to make for a powerful brand that nurtures and benefits their school-going children in their day-to-day learning process."

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