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Dentsu India makes two key appointments

MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer.


Arora has joined Dentsu from JWT, Delhi where he was working as VP and executive commercial director and replaced Nobuki Sakai who was seconded to Dentsu India early last year.


Dentsu India executive chairman Rohit said, "Both will partner me in our endeavour to significantly strengthen our service quality delivery to our clients.”


As Group CFO, Arora will now be responsible for the financial plans, P&L management, policies, and accounting practices of the Dentsu India Group. He will also lead the accounting, budgeting, fund management, and financing functions of all the Dentsu India Group companies.


On his new role, Arora said, “After over a decade in advertising, I knew it was time for a fresh start. Interactions with Dentsu’s global and India management gave me an understanding of Dentsu‘s India ambition and growth plans. The role offered to me was not only challenging and inspiring but also something that could be the logical next step for me professionally.”


As strategic business partner with JWT, Delhi at both the corporate and business unit level, CP tracked financial efficiency and profitability, risk management, legal and compliance and overall financial operations for JWT Delhi Office.


Arora comes in with nearly 20 years of experience in financial
management. He is a strategic financial planner with expertise in designing and implementing systems/procedures to facilitate internal financial control, SOX Compliance and enhance the overall efficiency of the organisation.


Day has moved in from UK’s production house Stink, where he was heading London’s operations in India. He was instrumental in setting up a JV between Stink and QED Films in India. The production house serviced agencies such as JWT, McCann Erickson, Ogilvy, Leo Burnett, Lowe, Publicis and Cheil Communications among others.


Day said, “After my years in the film production business, I am excited to get back to the agency fold. The function of a film department is to raise the bar and ensure that the creative and client partner’s expectations are more than satisfied. With my new role at Dentsu India, I look forward to partner with the creatives to produce outstanding campaign work that takes brands to the next level of trust with the consumer.”


Day brings in over 25 years of experience in the production and direction of commercials. He has been in the forefront of producing advertising films for clients like PepsiCo, Airtel, Sony, Nokia, ESPN, Hero Honda, Frito Lays, Samsung, Electrolux, Mitsubishi, Dabur, McDonald‘s and Nestle.


Prior to this, Day has led the films department at JWT Delhi for over 5 years. Some of his most recent films include the KitKat ‘Squirrel’, the Cannes Award winning, Airtel ‘Endless Goodbye’ and the Mountain Dew ‘Wing Suit’ flying spot with Salman Khan.

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