MUMBAI: Dentsu India has roped in Divya Gupta as its chief executive officer.

Prior to Dentsu India, Gupta was an independent consultant advising and consulting marketers, media agencies and owners in the media business.

Her key priorities in Dentsu will be to consolidate its media business in India and cement its media competencies with global proprietary tools, knowledge and best practices from across the Dentsu Global Network, the company said in a statement.

Dentsu India Group executive chairman Rohit Ohri said, “Divya is one of those few rigorously seasoned media professionals to have witnessed the evolution of Indian media while being a key contributor to it. Her long-drawn engagements with media, as agency head, marketer, owner and strategic advisor have given her an almost uninterrupted consciousness of the dynamic media landscape. At Dentsu Media, I see her insider’s understanding of the business combined with her razor-sharp business acumen working in sync with our vision for the business. I am delighted to have Divya come on board and lead Dentsu Media!”

Gupta added, “The media landscape today presents huge challenges. However there are always opportunities to seamlessly harness collective media synergies in real time to enable meaningful brand dialogues with consumers, almost on a one-on-one basis. One of the key imperatives from computing mere eyeballs to an engagement metric would also be to tighten ROI. These would be among my focus areas at Dentsu Media. I look forward to adding value in building engaging consumer connections, experiences and nurture mutually respectful relationships.”

Gupta comes with over 25 years of experience in the media industry. This includes 19 years across agencies, four years as a marketer and two years as a media owner.

She has worked with companies like O&M, Mediacom India, Bates India, Reliance ADA Group, The Media Edge (TME) and Hindustan Times Media.