Dentsu empowers India, Ohri is part of unified management structure

MUMBAI: Dentsu is giving more powers to India and other developing markets. For the first time, it has combined all its overseas operations into one global team with a unified management structure under Dentsu Network.

Dentsu India Group executive chairman Rohit Ohri is among the key leaders from across Dentsu’s Global Network to be part of Dentsu Network’s global operations committee to help develop and drive Dentsu’s strategy, collective vision, values and motivation.

Dentsu is striving to accelerate global growth through this new formation. Says Dentsu India Group executive chairman Rohit Ohri, “This new organisation of our global operations has been designed for speedier decision-making, accelerated sharing of know-how across geographies, and more empowerment of developing markets like India. This structure will power Dentsu India Group’s skill and capability to be the best integrated communication solutions partner for our clients."

Dentsu Network has been launched with 82 operations in 29 countries. Its aim: to make the company a more competitive and powerful global network.

Led by Dentsu Network President and CEO Tim Andree, the single virtual company will foster collaboration and share to serve more clients in more markets with innumerable capabilities more profitably, with innovative strategies and collaborative entrepreneurship.

Explains Andree, "Our goal as the newly formed Dentsu Network is to serve more clients, in more markets, more effectively through truly global collaboration. We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible."

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