Mumbai: Dentsu India Group‘s full service independent communications agency Dentsu Communications has commenced operations in Kochi aiming at strengthening its southern India network.

Dentsu Communications CEO Arijit Ray, Dentsu Communications national planning head Suresh Mohan Kumar and Dentsu Communications Regional ECD (South) Ashwin Prathiban will drive this new initiative.

Dentsu India Group executive chairman Rohit Ohri said, "Our commencement of operations in Kochi is part of our larger strategic plan of accelerated growth in India. We‘re now fully equipped to offer integrated communication services to all our clients in the Southern India."

Ray said, "The Bangalore operation is our largest and most integrated with 3 pillar clients- Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the South, the capability and talent building process is bearing fruit. With a fully integrated, Creative, Events, Media and PR Team, that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates."

"We see a lot of potential in Kochi. We have a great team that understands the local nuances to start our journey in Kerala. Saji Jayakumar our Kochi head and his team will surely do everything to make it a stellar operation," Ray added.

Parthiban said," Dentsu‘s Kochi presence offers exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. There is a refreshing appetite for path-breaking creative ideas among clients here, and benchmarks are set very high. But most importantly, Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration.