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Dentsu bags creative & media mandate of Orangina

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MUMBAI: Dentsu Communications and Dentsu Media have won the creative and media duties of beverage brand Orangina.

The responsibility of the agencies will be to handle the communications, media planning and buying of the soon-to-be launched company in India.

The beverage will be manufactured and marketed in India by Suntory Narang, a joint venture between Suntory Group and Narang Group.

Suntory Narang COO Avik Sanyal said, "We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build a strong brand equity."

Dentsu Media CEO Divya Gupta said "Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market."

Dentsu Communications CEO Arijit Ray, said "Orangina is a great brand to have on the roster and we?re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India."

"We are extremely excited to launch a great international brand like Orangina in India. The brand has a fabulous body of internationally awarded work in its portfolio and we see this as an opportunity to do some lovely work," Dentsu India Group NCD Soumitra Karnik added.

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