MAM

Dentsu Aegis buys leading UI/UX design agency Fractal

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/16/Fractal-Pic.jpg?itok=tJIePkON

MUMBAI: Dentsu Aegis Network has announced the acquisition of Fractal Ink Design Studio Pvt Ltd, a leading experiential design studio in India, which will join the network’s award-winning digital agency – Isobar, and be rebranded as “Fractal Ink Design Studio - Linked By Isobar”.

The acquisition will add significant scale to the agency’s expertise in mobility and user experience, the most in-demand disciplines in the market. In addition, it will bring together a team of 1,000 digital experts, one of the largest in India, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney.

Established in 2010, Fractal specialises in user experience and user interface design (UI/UX) and digital design strategy services for major clients including Aditya Birla Group, Raymond, Idea group, MetLife, Times Network and Axis Bank. It is amongst the top three largest design studios in India, boasting 65 digital experts operating from Mumbai and Bangalore.

Recently, Fractal was awarded the title of “India's Best UI/UX Design Studio” by POOL, one of India’s leading design magazines. Its innovative design work has also been recognised by CII Awards, having won various awards in 2014 and 2015 including the Interaction Design – Consumer, Home and Personal in the Internet of Things category.

Fractal CEO, co-founder and creative director Tanay Kumar will join the Dentsu Aegis leadership team in India and will report to Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin. Co-founders Geeta Suthar, Hemant Suthar and Priyanka Agrawal will continue in their roles as part of the management team.

Bhasin said, “Fractal has an ideal combination of technology and creative services. Given the impending explosion of Internet of Things, wearables and mobile, this unique skill set will add to the group’s status of being digitally ahead in India.

“Today, Dentsu Aegis Network’s digital share in India is three times that of the market average and this will bring us closer to our mission of being the second largest agency group in India by end 2017, overturning – for the first time – the existing ranking which has historically been in place for over 80 years in India,” Bhasin added.

Isobar global CEO Jean Lin said, “To deliver immersive Brand Commerce experiences that close the gap between brand inspiration and transaction, we need passionate talent with strong in-market design capabilities. Fractal further strengthens our local mobile and experience design capability."

Kumar said, “We have come a long way in the last six years in establishing ourselves as leaders in the digital design and strategy space. Dentsu Aegis Network's shared vision towards the digital and connected world will allow us to tap into latest industry best practices and tools as well as scale our operations geographically.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/shortstv.jpg?itok=st-nn0XC
ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/edel.jpg?itok=kdDAkA8V
Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising Sun Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/kalyan.jpg?itok=uSDHw9hl
Kalyan Jewellers CMD honoured at 44th IAA World Congress

Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/wqual.jpg?itok=_-P40OR5
Procter & Gamble Announces Newest Commitment to Gender Equality Across the Indian Subcontinent, Middle East and Africa region

Procter & Gamble (P&G) announced a new commitment around a number of initiatives that will promote gender equality across the Indian Subcontinent, Middle East and Africa (IMEA) region.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/watconsult.jpg?itok=LLSF-jll
WATConsult ranked in Global MMA SMARTIES Business Impact Index 2018

WATConsult the digital and social media agency from Dentsu Aegis Network, has been ranked among the top 10 digital agencies, globally for 2018, in the MMA SMARTIES Business Impact Index.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/tata.jpg?itok=so8ymj3N
Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women

For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in the region, Chakra Gold.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/lokmat_0.jpg?itok=H0XhvUoa
The iconic Dome@NSCI hosts the prestigious Lokmat Maharashtrian of the Year award

Dome@NSCI, India’s premier entertainment and leisure destination, hosted the ‘Lokmat Maharashtrian of the Year’ award yesterday, February 20, 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/acc.jpg?itok=eZL7q7AE
82.5 Creates, ACC launch ‘Karein Kuch Kamaal’ campaign

ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign ‘Karein Kuch Kamaal’. Created by 82.5 Communications.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/td.jpg?itok=NcubPCzI
Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer

he forerunning brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories