MUMBAI: citizen dentsu, Dentsu India‘s specialised division for social communications, has bagged the creative and media duties for the Government of Delhi‘s campaign against child exploitation, ‘Time for Change‘. 
 
The campaign is a joint venture between the Department of Women and Child Development, Labour Department and the Government of NCT of Delhi.
 
As part of this association, citizen dentsu has conceived and developed a 360 degree multimedia social welfare campaign to create awareness about children‘s rights in general and against child labour in particular. 
 
Dentsu India chairman Sandeep Goyal said, "Targeted at employers and the public at large, ‘Time for Change‘ strives to generate mass empathy, inspiring citizens to become a change agent and curb child exploitation. Given citizen dentsu‘s expertise in the realm of social communication, we are delighted to work closely with the Government of Delhi towards making Delhi, a city free of child labour."