MAM

Del Monte powers the Legend Brigade across India

MUMBAI: Del Monte, the food and beverage brand, brought to India by FieldFresh Foods Pvt Ltd, will look to rev up excitement at youth hangouts this summer with specially crafted Cruiser bikes.


The on-ground activity, called the Del Monte Legend Brigade, will travel to the main metros and mini metros and the associated contest will see the emergence of a grand prize winner who shall receive a similar custom-made bike worth Rs. 200,000.
 
The aim of this initiative is to popularise the range of Del Monte fruit drinks in Pineapple (with real pulp), Four Seasons (mixed fruit drink) and Pineapple-Orange flavours and introduce the newly launched flavours of Green Apple and Orange.


Also Del Monte will showcase the various typical availability points in the city for its range of fruit drinks which now include coffee bars, malls and other hotspots.
 
The Del Monte Legend Brigade will start from Mumbai on 12 June and move on to Pune, followed by Delhi, Chandigarh, Bangalore and Chennai and finally reaching Kolkata as its last port of call. The company is hoping that the activity will strike a chord with youth who can expect to see bikes and win instant prizes in the form of Del Monte fruit drinks, Del Monte biker merchandise and vouchers from Barista.


In each city the Del Monte Legend Brigade can be spotted at youth hangouts like Barista cafes, Coffee Day Xpress outlets in colleges and BPOs, malls and shopping districts. Regular announcements on radio will specify the date and time of each stopover. The youth will be invited to be there at the right place and at the right time to witness the biking spectacle as well as pose for a picture on a bike with their favourite Del Monte fruit drink available at all these venues.


Apart from giving away the instant prizes to the coolest dudes and dudettes on the spot, the Brigadiers accompanying the Del Monte Legend Brigade will encourage the audience to pose for pictures on the bikes. 
 
Del Monte shall unveil an online biker game on www.worldfoody.com. Anyone can participate in the online gaming activity and experience the thrill of biking in different environs and facing various levels of challenges in the virtual world.
Gamers may continuously improve their scores and win prizes at every stage. By converting their gaming points they may even have a chance to win the grand prize, the Del Monte Legend Brigade customised bike.
 

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