MUMBAI: The DDB Mudra Group‘s DDB MudraMax has roped in Deepak Trikha as VP, experiential. He will be based out of Delhi and will report in to DDB MudraMax President Mandeep Malhotra. This is Trikha‘s second stint with the agency.

Trikha comes in from Sistema Shyam Teleservices (MTS), where he was AGM, marketing communication. In his role at MTS, he was responsible for strategy and execution of 360 degree marketing campaigns for MTS‘s telecom products and services. He started his career with Kidstuff, DDB MudraMax‘s promotional and events unit, and then moved to Encompass as AVP where he served a stint of six years. With over a decade of experience in the field of marketing, he has worked with MNCs such as Ford, Britannia, World Space, Toyota, Sony, Hewlett Packard and Nokia.

Malhotra said, "I am really glad to welcome Deepak in my team. He comes with a lot of experience in the business. I strongly feel he will complete the dots for a constellation in our Delhi office of glittering stars. Looking forward to a great innings with DDB MudraMax. My advice to him is stay hungry, as I strongly believe Delhi has a lot to offer."

Trikha said, "I am very excited to be part of DDB Mudra Group family which is India‘s largest integrated marketing communications entity. Creativity and customer centricity being the driving factor to run its business, DDB Mudra Group is well poised to take up the market leadership position in the field of brand and marketing communications. I am delighted to be a part of this passionate and highly spirited team and looking forward to play a pivotal role in achieving greater milestones in times to come."