DEC in partnership with Bushrangers, Vicspirit

MUMBAI: Cricket Victoria has announced Dheeraj and East Coast (DEC) as partner of the Victorian Bushrangers and VicSpirit for the next three years.

The DEC Victorian Bushrangers will have the new sponsors’ name on their shirts in time for the upcoming Champions League Twenty20 tournament in India, while the DEC VicSpirit will compete in the expanded WNCL and new women’s domestic Twenty20 competition this season.

DEC is a part of the Wadhawan Group which undertakes real estate project development internationally with 20 projects worth $1.7 billion lined up in the UAE and will be soon announcing its projects in Australia, particularly in Melbourne, Victoria.

NRI developer Dheeraj Wadhawan, said that his company, DEC, can see tremendous benefits in being associated with two of Australia’s leading cricket teams.

"DEC understands the popularity of the game of cricket, across boundaries in most parts of the world. The T20 format of cricket - which is fast paced and exciting - has gathered immense popularity recently, especially amongst the younger generation.

“The Victorian Bushrangers is a team that holds lots of promise and rank very high on the international circuit. DEC has expansion plans in established markets like UK, Australia and New Zealand - where cricket has an excellent following and associating with such a popular game is the right way to reach out to our target audience” he says.

Cricket Victoria CEO Tony Dodemaide says, “DEC is a renowned and rapidly growing company with whom we’re thrilled to be in partnership.

“They’re looking to expand throughout Australia, especially in Victoria, while we’re looking to capitalise on our presence in India for the upcoming Champions League Twenty20.”

During the Champions League Twenty20 Victoria will be branded under the Dheeraj banner, but will revert to the DEC Victorian Bushrangers for all the domestic competitions.

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