Debarpita Banerjee is Fox International Channels VP marketing

Debarpita Banerjee is Fox International Channels VP marketing

MUMBAI: Fox International Channels (FIC) has appointed Debarpita Banerjee as VP marketing for Fox International Channels in India.

Banerjee will be responsible for the marketing and communication initiatives of National Geographic Channel, Fox History and Entertainment, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
 
She comes with 14 years of experience with ad majors like BBDO, Leo Burnett and JWT, where she had spearheaded accounts for brands like Horlicks, ICI Dulux, Coca Cola, GSK and SBI.
 
She said, “I am very pleased to join the Fox International Channels family in India at this stage and will aim at strengthening the existing brands in the Indian subcontinent. While advertising has been full of challenges and excitement, brand building subsumes advertising and hopefully will throw up a new set of challenges. I am eagerly looking forward to this new role.”
 
Adds FIC MD Keertan Adyanthaya, “Debarpita comes with a rich experience of working on the strategy for diverse international brands and under her leadership we are confident that our brands across the channels will strengthen even further.”