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DDB Worldwide bags Reebok's global biz

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MUMBAI: Reebok International has appointed DDB Worldwide as its global agency of record (AoR).

Led by DDB New York, the agency will be responsible for Reebok‘s digital, social and advertising campaigns.

The media duties of the brand will continue to be handled by Carat. The new relationship will commence with the development of work for 2014.

DDB Worldwide chief creative officer Amir Kassaei said, "Our partnership with Reebok started in 2009 and we‘re thrilled to work together again. We have an opportunity to redefine the fitness category and we‘re ready to create conversations that move the brand forward."

Reebok head of global brand marketing Yan Martin added, "We‘re excited to bring DDB back as our lead creative agency. Amir and his team understand the mission of the Reebok brand. We look forward to collaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world."

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