DDB Worldwide acquires London-based adam&eve

MUMBAI: Omnicom Group‘s DDB Worldwide has acquired three year old London-based communications agency adam&eve. In a month‘s time, the indie agency will be merged into its parent company and will be rechristened as adam&eve/DDB.

The indie agency said that it has reached a stage of growth that called for an ability to serve international client briefs. Working with brands like YouTube, Google and John Lewis highlighted the need for a strong network of like-minded agencies and DDB seemed to fit the bill. adam&eve were advised by Clarity (corporate finance), Osborne Clarke (legal) and Kingston Smith W1 (due diligence).

The agency was founded in 2008 by RKCR/Y&R execs -- David Golding, James Murphy and Ben Priest -- and Jon Forsyth from Naked. After initial reluctance to sell out, the decision to do so was reached gradually as the people in both businesses got to know each other over almost a year, and realised potential of their combined forces, the company said in a statement.

The new company will be based at Bishops Bridge Road in London.

According to a statement issued by DDB Worldwide, post this acquisition adam&eve/DDB will feature in UK‘s top six by revenue and top 10 by UK media billings. The new entity will be an important hub for the DDB Global network providing a combination of entrepreneurial energy and creative flair to client.

The management committee at adam&eve/DDB will have Stephen Woodord as chairman and Murphy will hold the post of founder CEO. Priest will take on the responsibilities of founder/ECD, Golding will hold the post of founder/chief strategy officer and Forsyth will be founder/chief communications strategy officer. The committee will also include Tribal MD Tom Roberts, ECD Emer Stamp and ECD Ben Tollett. Further announcements about roles in the new agency will be made in due course of time.

DDB Worldwide president and CEO Chuck Brymer said, "From the first time we met with James, Ben, David and Jon, I knew adam&eve would be a great fit with the DDB culture, with our UK team and our network. Their creativity and success to date fits perfectly with our ambitions for London and adds world-class talent to what is already one of our best offices. Joining the two agencies will further strengthen what has always been a creative powerhouse in the London market and globally."

The adam&eve founders said in statement, "It is both an honour and an incredible opportunity to be uniting adam&eve with DDB. We have worked tirelessly with an outstanding team to build a successful and creatively regarded communications agency serving big, blue-chip and respected clients. We intend to continue doing so as we lead adam&eve/DDB into a new period, energised with a sense of entrepreneurial drive and creative energy. Our two agencies share a similar culture, ambition and purpose."

DDB UK chairman and CEO Stephen Woodford added, "I am delighted that adam&eve have decided to join forces with DDB. I really like them as people, I‘ve admired their work since the agency started and the fit between our two agencies could not be better in terms of values, talent and clients. Together we will build on the energy and entrepreneurialism of London‘s best start-up, by adding DDB‘s scale of resources and talent, driven by the creative passion that unites both businesses."

As a result of the takeover, there may arise potential client conflict issues to resolve such as adam&eve handling departmental store John Lewis and DDB servicing its rival Harvey Nichols. According to the official communiqué from the agency, these issues will be resolved after consulting the clients under confidential conditions.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories