MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle.

The size of the business is estimated to be in the range of Rs 250-300 million.

A spokesperson from DDB India confirmed the news to indiantelevision.com.

Earlier, the creative duties were handled by Euro RSCG. Euro‘s contract with the company ended on January 31.

Mumbai-based media agency Gracious has the media mandate for the brand.

Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore, and two hotels under the name Sofitel and a hotel by the name of Novotel.