DDB wins Bajaj Allianz Insurance mandate

MUMBAI: DDB India has bagged the creative and online mandate for Bajaj Allianz Insurance.

The size of the account is estimated at Rs 600 million.

Interestingly, Bajaj Allianz brand will retain the services of the incumbent agency, M&C Saatchi Communications.
Commenting on the win, DDB India president Rajiv Sabnis said, “For DDB India this once again validates our belief in the idea of Open Collaboration. A collaborative structure and spirit that harnesses our collective creative energy and ensures truly holistic creative business solutions. Bajaj Allianz is a powerful brand with a voracious appetite and a strong will to make it happen. We are honoured and delighted to partner them in this journey.”

DDB will carry forward the thought of ‘Jiyo Befikar’.
Said DDB India national creative director Rajeev Raja, “It’s a fantastic win for us. And what makes it even more exciting is the fact that the campaign we presented is approved the way it is and we will begin to execute soon.”

The presentation was strategically led by DDB India national planning head Mike Follett. He said, “Insurance is an exciting and dynamic category and as the role of the intermediary changes and the industry evolves, the role of collaborative communication becomes that much more challenging. Bajaj Allianz values the strategic planning process, human insights and the need for integration. We see an opportunity to create meaningful connections between people and the business.”
On partnering DDB India, Akshay Mehrotra (Head – Marketing & Corporate Communications, Bajaj Allianz Insurance) said, “In DDB India we see people and partners who have a deep understanding and capability to provide integrated communication solutions that connect with customers across the country."

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