Mumbai: The healthcare practice of the DDB Network, DDB Remedy, has launched in India through DDB Mudra Group’s Health and Lifestyle practice, DDB Health & Lifestyle (DDB H&L).

DDB H&L has aligned itself to the DDB Network and hence will be rechristened DDB Remedy India.

The rechristening gives DDB Remedy India the ability to be an integral part of the global fraternity of the DDB Remedy Network and therefore allows it to leverage global experience in an increasingly connected healthcare world. The agency will continue to build on its spheres of excellence viz. Healthcare Services Communication, Diagnostic and Devices Brand Building, FMHG and OTC Strategising, Rx or Doctor Office Brand Campaigns and Development Communication.

DDB Remedy in India will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas and provide ‘Total Branding & Communications Solutions’ to its clients in the healthcare and social change world.

DDB Remedy was launched in 2010 by the New York offices of DDB Worldwide.

DB Remedy India president Soumitra Sen said, “We are proud to be aligned with the global network and feel confident that we can now bring in best practices, knowledge and experience to work on healthcare brands here. Our vision of being the most passionate and versatile healthcare communication agency in India strengthens further with our membership to the DDB Remedy network.”