MUMBAI: DDB MudraMax has won the digital duties for Hitachi Home and Life Solutions (HHLI) and Huawei. The incumbent agency for HHLI is Dentsu Digital while there is no incumbent agency for Huawei.

Commenting on the double wins DDB MudraMax Digital group business director Suraj Nagappa said, "Both Hitachi and Huawei are important wins for us. We won the business in a closely contested pitch with five agencies. We are happy that our clients have shown faith in us and are excited to work with both teams."

DDB MudraMax president and head of media Sathyamurthy Namakkal added, "With our full fledged and highly qualified digital teams across offices, we are best poised to offer complex and first of its kind digital solutions to our clients. Huawei and Hitachi are very exciting wins for us with immense scope for creative digital solutions."

Headquartered in Ahmadabad, Gujarat, HHLI is focused on developing and supplying products and technology.

Meanwhile, telecom infrastructure and solutions company Huawei‘s relationship with India goes back to 1999, when it established the first oversea R&D Centre in Bangalore. Over the years, Huawei India has partnered with the Indian government, public sector companies and private enterprises to enable rapid growth of telecommunication services in the country.