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DDB MudraMax is the sole agency on Jyothy Lab media biz

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MUMBAI: DDB MudraMax has been appointed the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). Till now, DDB MudraMax was the planning partner while IPG?s BPN was responsible for the media buying and implementation across all brands of Jyothy Lab brands.

The consolidation will be effective from March 2013. The company?s media planning and buying portfolio is pegged to be in the vicinity of Rs one billion.

JLL CEO Raghunandan said, "Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end to end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well."

JLL director Jyothy added, "DDB MudraMax team demonstrates passion and high energy levels and we wish to see it further enhanced."

DDB MudraMax Media president Sathyamurthy NP said, "It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be their partners in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team."

DDB Mudra Group COO Pratap Bose said, "My brief to the team is simple - deliver & demonstrate, once again, that we are a formidable force to reckon with."

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