Mumbai: The experience and engagement network of the DDB Mudra Group - DDB MudraMax - has been awarded with the media duties of Nirmal Lifestyle.

The account was won following a multi-agency pitch and size of the business is in the range of Rs 250-300 million.

The creative duties for the real estate developers already rest with DDB Mudra.

Nirmal Lifestyle director Rajeev Jain said, "We at Nirmal lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating, creating and transforming’ strategy. We have a vision to take up fitness and sports as our company‘s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal caliber who can give our vision support and strength required. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level."

DDB MudraMax Media Mumbai head Samir Khanna added, "This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited. We look forward to partnering with the team at Nirmal Lifestyle."

DDB MudraMax enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth and Entertainment and has 36 offices pan India.

Its clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC and others.