As part of his new mandate, Sabnis will focus on growing the agency, building a team and look to partner Indian clients who can benefit from the global network of DDB.

Said DDB Mudra Group CEO Sandeep Vij, "With Rajiv‘s experience in growing large established offices as well as start ups, the connect is perfect."

Added Sabnis, "The DDB Mudra partnership is led by local knowledge, experience and expertise of Mudra in India over the past three decades. My principal task in India will be to mirror the creative reputation and brand stewardship of DDB in India."

Sabnis has approximately 23 years of experience in the advertising industry. He has worked with four multinational agencies and has handled sectors such FMCG, consumer durables, media & entertainment, automobiles and retail. The key brands he worked for include P&G Healthcare, Lakme, Cadbury, Shaw Wallace, Mahindra & Mahindra - Tractors, JK Tyres, HSBC Bank, Singapore Airlines and Asian Paints.