MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.

The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.

According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.

Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, "In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle "Har koi Raaj karega, dil ki aaj karega..." complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner."