MAM

DDB Mudra executes OOH roadblock for Volkswagen

MUMBAI: Following the success of the first print roadblock on the Times of India (ToI), German car manufacturer Volkswagen created an out-of-home (OOH) roadblock in Mumbai.


Executed by DDB Mudra, Volkswagen took over the entire OOH space at a prominent Bandra junction that is witness to heavy traffic throughout the day. The OOH roadblock was executed in conjunction with the launch of the Beetle in India.
 
The campaign which read ‘It‘s official. Curves are back‘, is currently up in the western suburbs in Mumbai.
 
Said DDB Mudra president Rajiv Sabnis, "Volkswagen has an innovating spirit when it comes to marketing, just like the cars they make. They also believe in dominating the media not just the roads!


"After the hugely innovative and impactful "TOI Roadblock" we conceived the launch of the new Beetle with an innovative outdoor campaign. The six-part Beetle outdoor came together part-by-part heightening people‘s anticipation about the launch. Like the ‘TOI Roadblock‘, this is another first by Volkswagen and DDB Mudra."
 
"The inspiration for this innovative outdoor idea came from the phrase ‘the sum of the parts is sometimes greater than the whole.‘ Thus the attempt was to accentuate the unique iconic shape of the Beetle that is known and loved the world over.


And what better way to do that than to show ‘a curve in every inch‘. Choosing such a prominent location only added to the tremendous impact of the idea," said DDB Mudra Group NCD Rajeev Raja.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/havas.jpg?itok=g7Hz02ok
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Zee_Business.jpg?itok=xM4XE9l-
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/dentsu.jpg?itok=bBFd0S7K
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/langoor.jpg?itok=QSlIz1J-
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/syna.jpg?itok=8bzSiYow
Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/isobar.jpg?itok=O4gSFZ53
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories