DDB Mudra appoints Michael Follett as planning head

MUMBAI: DDB Mudra Group has appointed Michael Follett as planning head for its India operations.

Follett joins DDB Mudra Group from Tribal DDB New York, where he served in a similar capacity.

In his new role, Follett will lead planning duties for the four DDB Mudra Group units - DDB Mudra, RAPP India, Tribal DDB India and Mudra Health and Lifestyle.

DDB Mudra Group head Sandeep Vij said, "Michael brings with him a unique skill set and intrinsic understanding of brands, markets and consumers. I am certain that our brands here will benefit greatly from the insights and passion he brings to this position and we are delighted to welcome him on board."

Follett, a graduate from Oxford University with approximately 10 years of experience in the advertising industry, has worked on brands such as Philips, Epson, Hasbro, Oxfam, Novartis and Weetabix.

Follett began his planning career at DDB London where he worked for seven years before moving to Tribal DDB in New York.

"What drew me to DDB India was Sandeep Vij‘s vision to build the agency of the future. We have strong and diverse set of talents to draw from; we have great clients; we have massive opportunities. It‘s a once in a lifetime opportunity and I am really looking forward to making it happen," said Follett.

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