MUMBAI: Volkswagen India has recently launched it‘s ‘once-in-a- lifetime‘ offer on the Volkswagen Polo and Vento.

The communication has been conceptualised by DDB India.

The idea behind the campaign is ‘An offer so special, you‘ll come back for it. Even if you have to travel over lifetimes!‘. The objective is to create consumer intrigue and excitement around the offer, even while keeping the brand values intact.

Volkswagen head of marketing and PR Lutz Kothe said, "The new Volkswagen Polo and Vento campaign creates curiosity with the target to get prospective customers directly to the showroom. This also makes it different to other campaigns."

DDB India creative head on Volkswagen Rajeev Raja said, "Set in India of the 1970‘s, it‘s the story of a Parsi gentleman and his son. The Parsi gentleman, typically, is obsessed with his long owned Volkswagen Polo. He wipes away even the slightest blemish on his beloved car with a characteristic ‘tsk, tsk‘. Time passes on and so does the Parsi gentleman. His son now married with a baby, buys new Polo, and as they drive out there‘s a pleasant surprise in store for them. "