Upon taking charge, Jacob will look for brands in Asia-Pacific region that includes Johnson & Johnson, Standard Chartered, Philips, ANZ among others.

Jacob replaces Neil Johnson who has been promoted to the post of chief creative officer.

Starting his career with Ulka Advertising, Jacob moved on to work with Lowe Lintas, Ogilvy India and JWT in Singapore. Previously, Jacob was employed with BBDO Singapore where he was a creative director.