D'damas ropes in Sonakshi Sinha as new brand ambassador

MUMBAI: Diamond jewellery brand, D‘Damas, has roped in Bollywood actress Sonakshi Sinha as its new brand ambassador.

D‘damas has also unveiled a new campaign. It takes the brand‘s current positioning of ‘Celebrate Always‘ forward with a fresh and more relevant execution and imagery, featuring Sinha.

The campaign attempts to capture the essence and Sinha‘s expression of joy as she celebrates the small moments in life that bring her happiness. The promotion revolves around the memorable moments of one‘s life.
The campaign amplifies her beauty and appeal, making her more real and relatable. It also captures the celebration of moments that enhance Sonakshi‘s beauty and the jewellery.

Sinha says, "It feels great to be the brand ambassador of D‘Damas! I connect with D‘Damas because I personally live each moment to the fullest and believe in celebrating life. D‘Damas adds celebration to both ordinary and even the everyday special occasions. When I want to celebrate any happiness in life I turn to D‘Damas."
D‘damas Jewellery COO RK Menon says, "Sonakshi Sinha is the face of the new Indian woman who is confident, versatile and has got tremendous self-belief. We wanted an ambassador who is not only popular but at the same time exemplifies the true Indian beauty thereby establishing a connect with the Indian audiences and Sonakshi completely fits the bill."

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