DB appoints Pradeep Dwivedi as chief sales and marketing officer

DB appoints Pradeep Dwivedi as chief sales and marketing officer

MUMBAI: Dainik Bhaskar has appointed Pradeep Dwivedi as chief corporate sale and marketing officer.

Based in Mumbai, Dwivedi will report to Dainik Bhaskar Group MD Sudhir Agarwal.

The post was vacant after Hemant Arora quit in September 2011 to head sales at Times Television Network.

At Dainik Bhaskar Group, Dwivedi‘s role will be to develop media industry leadership for Dainik Bhaskar group by leading pan India corporate sales and marketing groups and driving growth and business transformation.

He is responsible for business revenues, trade marketing and establishing the premium brand in the national market by developing and managing clients‘ relationships, media and advertising agencies.

Prior to joining Dainik Bhaskar Group, Dwivedi was regional COO and SVP - enterprise business at Tata Teleservices. He had joined Tata Teleservices as General Manager - Customer Care in 2004. He had also worked with American Express Bank, Standard Chartered Bank and Eicher Motors.